TV

McLendon Hardware | Black Friday TV spot 

Responsibilities | Concept, Copywriting
Art Director | Mignon Wright

Not long before the final cut was due, we found out we had budget for a Black-Friday commercial. The money, however, was for air time, so we'd need to boot-strap the rest of it. I pushed hard to get us to make something, instead of using stock footage. After pitching dozens of ideas to CD Scott Dombrowski, he gave the 'ok' for Mignon and me to produce this spot.

The Idea: Call out decorators (you know who you are) to tell them that McLendon's is the place for Christmas decorations galore. Christ-ma-licious!  

papa murphy's | Customer appreciation days 

Responsibilities | Concept, Copywriting
Art Director | Patrick Moore

The client wanted a spot that said Customer appreciation! After that, they said, take it away. 

The Idea: What's better than tagging your best-loved pizza joint on Facebook? Them tagging you back—in a commercial. Also, in all my time on the internet, Papa Murphy's fans seemed to me like some of the most genuinely happy people when posing with their pizzas. It's worth sharing.