TV

McLendon Hardware | Black Friday TV spot 

Responsibilities | Concept, Copywriting
Art Director | Mignon Wright

Not long before the final cut was due, we found out we had budget for a Black-Friday commercial. The money, however, was for air time, so we'd need to boot-strap the rest of it. I pushed hard to get us to make something, instead of using stock footage. After pitching dozens of ideas to CD Scott Dombrowski, he gave the 'ok' for Mignon and me to produce this spot.

The Idea: Call out decorators (you know who you are) to tell them that McLendon's is the place for Christmas decorations galore. Christ-ma-licious!  

papa murphy's | Customer appreciation days 

Responsibilities | Concept, Copywriting
Art Director | Patrick Moore

The client wanted a spot that said Customer appreciation! After that, they said, take it away. 

The Idea: What's better than tagging your best-loved pizza joint on Facebook? Them tagging you back—in a commercial. Also, in all my time on the internet, Papa Murphy's fans seemed to me like some of the most genuinely happy people when posing with their pizzas. It's worth sharing. 

WONGDOODY | happy BIRTHDAY social POST

Responsibilities | Concept, Production
Art Director | Angela Chang

All that was said was, "It's Tracy Wong's birthday. He eats a PB&J every day. See if you can work that in." And we went about making an Instagram post. 

The Idea: Show reverence to The Chairman with an HBD likeness in his favorite things. Tidbit: Had to use yellow mustard when making the proof-of-concept example because ketchup is too precious to waste, and that's all there was in the agency fridge.